American Marketing Association (AMA) Boston Podcast with Chetna Rohilla: Season 2, Episode 5
"How do you validate product-market fit when you have multiple target segments, and how do you align a fragmented enterprise buying committee?"
If your product requires an engineering degree to build, a standard B2B SaaS marketing funnel isn't going to save you. When you are dealing with capital equipment, medical devices, or deep-tech innovation, your "buyer" isn't a single executive. It’s an entire ecosystem of skeptical engineers, hyper-cautious product marketers, and ROI-obsessed CFOs who all speak completely different languages. So how do you validate product-market fit when you have multiple target segments, and how do you align a fragmented enterprise buying committee?
MO's CEO & Founder Kevin Fahey and our Director of Marketing, Tammy L. Estrada, MBA, sat down with Chetna Rohilla for an in-depth conversation about what it takes to successfully market a deep tech product.
Listen to the podcast here: S2 Ep 5 Cracking the Hard-tech Buying Committee with Multi-segment GTM Kits
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Contact us at Market Operandi for a complimentary 20-minute consultation if you have questions about your product-market fit or the segment(s) you are targeting.
About the Podcast:
The American Marketing Association's Talking Marketing Podcast
Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renowned marketing experts.
Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.