"These are the really tricky problems that most, or all, of the Hard Tech, B2B startups face. They are not intuitive, and you don't find out until you're in the middle of them. That's exactly what we want to help people avoid. 
You don't need us for Known Knowns; for Known Unknowns, all you need to do is call us because we can help. But in the end, we will save you millions and earn you millions by identifying and solving your Unknown Unknowns."
      – Kevin Fahey, Ph.D., Founder and CEO, Market Operandi 
If you've never faced these problems as a technical founder or a first-time CEO, how can you possibly see these Unknown Unknowns coming as you start your business? 
At Market Operandi, our team has seen them multiple times at our own hard tech startups and business units at larger companies trying to innovate in this space. 
In this video interview, Dr. Fahey and Tammy Estrada unpack how leaders in hard tech and deep tech companies can start to anticipate what is coming six months down the road. And, more importantly, how to ask the right questions and look at your plan in terms of the transitions and evolutions you need to make in the future.
 
Dr. Kevin Fahey, Founder and CEO of Market Operandi
Kevin Fahey, Ph.D, leads the Market Operandi team in bringing their technical and executive management expertise to deep tech B2B startups and innovation teams at larger organizations, enabling them to scale rapidly while mitigating risks. He and his team also help companies penetrate new markets and optimize for multi-market growth.
Over the past decade, Kevin has used his diverse experience to create MO's proprietary and vetted startup acceleration systems and framework, successfully guiding dozens of startups from their first institutional round of funding to and through their growth rounds.
As CEO of MO, Kevin has steered multiple obscure startups to become award-winning success stories. 
Kevin holds a Ph.D. in Materials Science and Engineering from Stanford University and a B.S. in Physics from the Massachusetts Institute of Technology.
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