---
title: Unknown Unknowns in Early-Stage and Pre-Venture Startups
description: Unknown Unknowns can derail a new product/new market launch in pre-venture and early-stage deep tech startups.
image: https://www.marketoperandi.com/hubfs/Kendall%20Read%2c%20Ph.D..png
---

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# Unknown Unknowns in Early-Stage and Pre-Venture Startups

## "Actually, this problem can be even more of an issue for early-stage companies."

## Unknown Unknowns can derail a new product/new market launch in an early-stage startup, too.

## Dr. Kendall Read's take on discovery interviews, confirmation bias, and a real-life examples tell the story for early-stage startups. 

 

 

## Dr. Kendall Read, Early Stage and Photonics/Quantum Lead Kendall Read, Ph.D., has extensive experience in commercialization, operations, and R&D at nascent startups in photonics, quantum, and medical devices. As a scientist-turned-entrepreneur who has navigated the various pitfalls at half a dozen different startups and advised many more, Kendall is uniquely positioned to understand the experiences of early-stage startups, and offer sage advice to technical companies entering early growth phases and commercialization. Kendall has a Ph.D. in physics from Washington State University and a B.A. in physics from Carleton College, performing the majority of her dissertation work at the University of Michigan and IBM’s T.J. Watson Research Center.

 

 

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